MaptiveIQ - How to Use the Heat Mapping Tool

Creating a Marker Density Heat Map

In Maptive, you can use the Heat Map Tool to visualize identify trends in your location data. To use the tool, just follow these steps:

Step 1: Open Map Tools.

Step 2: Click on the Heat Mapping Tool.

Step 3: Select "Marker Density" in the heat map style dropdown.

Step 4: To generate your heat map, click the Add Heat Map button. 

The example below shows a heat map representing marker density based on all markers in the data.

Creating a heat map that represents marker density for a Specific Group

Step 1: Select your heat map style that represents Marker Density.

Step 2: Click on the Select Sample to open a drop-down option.

Step 3: Select the "Specific Group" option.

Step 4: Select a column of your data that has group/category data. (State, Business Group, Location Type)

Step 5: Select a specific value from the column. In this case AZ for Arizona

Step 6: Click the Add Heat Map button to generate your heat map.

The example below shows a heat map representing marker density for just the state of Arizona

Note 2: If you choose to add a heat map with all markers as well as view a specific group map, follow the steps shown earlier, and you can just add another heat map based on another column in your data, creating multiple Heat Maps.

Creating a heat map that represents Numerical Data is simple too!

All you need to do is follow these steps:

Step 1: When selecting the heat map style, choose the Represents Numerical Data option. 

Step 2: Select the correct column in the Numerical Data drop-down list. The list will display all of your columns:

Note: This functionality requires a numerical column. Please make sure the column option you choose only contains numerical values. For example, Sales, Price, Square Ft., Weeks, Miles or Kilometers, etc.

Step 3: You can choose All Markers in Data, and if your numeric column has further sub-categories/groups, you can choose the Specific Group option from the drop-down menu.

Step 4: To generate your heat map, click the Add Heat Map button.

Step 5: After your heat map is generated, you can make some adjustments as desired. You can adjust the radius, opacity, intensity threshold, and the colors displayed in your heat map. You can also display just one color by toggling the Gradient option On/Off.

Available Option: By checking the check box in the heat map tool that says 'Unlink From Other Tools.'  you can filter the markers further without affecting the heat map. 

Manage multiple heat map

You can add multiple heat maps to compare and contrast different metrics. For instance creating a heat map based on your marker density and a heat map based on your sales can give you a general idea of where you are performing well.

How to add multiple heat maps

To add multiple heat maps you just need to follow the steps in the previous sections multiple times. As you add more heat maps the color will change automatically to you can tell the difference between each heat map. Feel free to customize these values after you add the heatmap.

How to remove a heat maps

You can remove a heat map permanently from the map by clicking on the trash can icon next to each heat map listing, or along the bottom bar of the map

How to hide a heat maps

If you don't want to remove the heat map permanently you can hide it instead. This can allow you to see other feature on the map that the heat map might be obscuring. To hide a heat map click on the eye icon next to each heat map listing, or along the bottom bar of the map

How to adjust the Heat Map Settings

There are several options to customize how the heat map looks

a: Adjust the percentages to select the heat map's radius, opacity, and intensity threshold.

b: Opt for just a single color of your choosing by toggling the button next to Gradient.

c: Choose a different color than the defaults for each of the three categories.

d: Toggle off the marker button if you wish to Hide the Map Markers from the heat map.

The example below shows a heat map representing marker density based on all markers in the data, with 100% radius and Map Markers hidden.